MuRa@23
At MuRa@23, we bring you clothing that is comfortable yet stylish. Inspired by entrepreneurial dreams that is driving India, this venture celebrates the artistry of India's rich textile traditions, while focusing on comfort and elegance.
Shop SareesThe Story Behind MuRa@23
The name MuRa carries deep familial significance:
- Mu stands for Muthu Krishnan.
- Ra stands for Rathinammal,
who are the beloved parents of our founder, Kanni Priya. They have been the wings beneath her dreams, empowering her to build this brand that embodies love, tradition, and ambition. The "@23" symbolises the PIN code of Podanur 641023, an industrious neighbourhood in Coimbatore where our story began and where MuRa@23 continues to thrive. From here, we curate and deliver meticulously crafted ensembles to customers far and wide.
Our Vision
Trust Woven Into Every Thread
Our long-term aim is to become a trusted name in clothing that stands for quality and service, while empowering talented women in the neighbourhood.
Our Mission
Classy, Timeless Style with Comfort and Care
To craft and deliver elegant, timeless everyday wear with a personal touch in every product, ensuring each piece reflects attention to detail and the unique needs of our customers. Made from eco-friendly fabrics, our clothing combines perfect fit, lasting quality, skin-friendly comfort, and versatile style—while providing reliable, customer-focused service.
Why Choose Us?
Where Comfort Meets Style
Woven in India
We bring handloom, handblock and naturally dyed sarees from different states and weaving traditions across India. Each piece is thoughtfully sourced for its craft, colour and story, connecting you to the hands and heritage behind it.
Every Stitch Tells a Story
Each garment is infused with love and attention to detail. From fabric selection to final embellishments, we ensure every piece is made with care.
Fast & Reliable Shipping
We understand that you're excited to wear your new outfit. That's why we prioritise quick and safe delivery options to get your orders to you safely.
Socially Responsible
Supporting local talent and fostering sustainable practices is at the heart of our business. Every purchase supports the livelihood of skilled people and the environment.
Eco-Conscious Choices
We believe fashion should care for the planet. That's why we use eco-friendly fabrics, minimize waste, and focus on responsible production methods, so you can feel good about what you wear.
Personalized Experience
Your style is unique and so is our service. From size guidance to styling tips, we're here to make your shopping experience smooth, enjoyable, and tailored just for you.
“I've worn many hats — dancer, teacher, social worker, linguist. But through it all, fashion has been my language. With MuRa@23, I've woven together my love for fabrics, entrepreneurship, and personal expression. Each outfit is crafted with care — from my heart to your wardrobe.”